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1.Konzument

Konzument : obrazy spotřebitele v reklamě, kritice konzumu a ochraně spotřebitele 1945-1989 / Nepomuk Gasteiger. Praha : Academia, 2015 . 233 s. . ISBN 978-80-200-2365-0 Signatura M 7049
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2.Psychologie reklamy

Psychologie reklamy : nové trendy a poznatky / Jitka Vysekalová a kolektiv. Praha : Grada, 2009 . 294 stran . ISBN 978-80-247-2196-5 Signatura M 9003
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